DriftStar Brand Identity

Rental scooters are becoming a staple for cities, especially those that are now encouraging residents to use public transport to reduce their carbon footprint. I created a rental scooter brand that offers a unique experience to users, while also being a practical mode of transportation. Utilizing a built-in GPS, the scooter will guide users to the best viewing spots of astronomical objects in the night sky. This will offer an educational experience while encouraging a newfound appreciation for their universe and the planet they live on.

LOGO

This is the logo

SCOOTER GRAPHICS

This sleek futuristic design is indicative of the brand’s space theme; the rings are a callback to the logo’s icon, Saturn.

CHARGING KIOSK & SIGNAGE

The kiosk (left) is where the user’s journey begins. Using the touchscreen, they can select which constellations they would like to see on their ride; it will then generate a route and send it to the scooter’s GPS. With the prominent logo and the bright yellow star on top, the sign (right) will undoubtedly draw attention and encourage viewers to explore what the brand has to offer.

ONLINE ADVERTISEMENT STORYBOARD